by Tim Rowe

What are Bulletins and are they right for me?

Aug 24, 2021

How Billboards Work

Does billboard advertising even work anymore? Absolutely. And it works even better when paired with your other marketing efforts.

“Realty Boxes” by MNFX for Edina RealtyCampign by MNFX for Edina Realty

If you’re ready to get your brand noticed, bulletins offer a powerful way to build brand awareness and attract customers. Bulletins allow you to take viewers on a journey – short-lived but impactful – and convey the essence of your brand.

What are Bulletins?

Billboards are large-scale print advertisements placed in high traffic areas used to broadcast your business or build brand recognition. They’re just like display ads, except instead of scrolling down the screen, you’re rolling down the road.

Billboards, of course, come in a range of sizes depending on your creative needs and campaign goals. Bulletin billboards are the largest, most familiar, and among the most impactful out-of-home media formats. You’ve seen them in city squares, on major intersections, and as you drive along the highway.

Most bulletins are freestanding and designed on durable, computer-printed vinyl giving you creative freedom by allowing for a broad palette of innovative designs. With a bulletin, you’re assured of dominance. And because they’re positioned in such busy areas, they tend to receive the highest number of views and impressions.

CHI_2 (1)CROSSNET's first-ever digital bulletin billboard campaign in Chicago by OneScreen.ai

Bulletins: Why You Should Go Big

Does size matter in outdoor advertising? Yes. There’s no doubt about it.

Bulletins achieve something smaller outdoor ads can’t: they command attention. Due to their sheer size, they send a message that your brand has authority and ensure you stand out from the crowd.

Also, people tend to associate big with expensive—and pricy with high quality. If you're looking to wow the crowd and make an impact, then you need a large-scale ad to send out the message that you mean business.

Bulletins generate curiosity and ensure you never go unnoticed. You’re guaranteed to be seen and remembered. Catchy, witty slogans coupled with memorable images excel at getting and increasing brand awareness. The purpose of a bulletin is to amuse and engage. The large-format offers maximum visibility and gives a chance to captivate your audience.

Bulletins provide continuous exposure and deliver high reach over an extended period of time. They are a great way to engrain your brand into people’s minds.

31916522-8624517-High_alert_Steve_O_was_rescued_by_firefighters_after_duct_taping-a-46_1597342703720

That time Steve-O taped himself to a bulletin-size billboard 🤷‍♂️

 

Expand Your Horizons with Bulletins

Bulletins offer advantages no other advertising method can match. They're big, they're bold, and they're beautiful! Not to mention, they sync excellently with other marketing channels, including digital.

The power of advertising lies in meeting your customers where they are. The average American spends over 290 hours behind the wheel each year – you should meet your prospects on the road.

“Our Ingredients Are Better” by Chipotle Mexican GrillThis Chipotle campaign makes us hungry

 

Thinking about using Bulletins in your next campaign?

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