Contents

Out-of-the-box ABM

Extend your marketing mix outside the "Facebook/Adwords" box

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1 min read

Why Digital Marketers are choosing Out of Home advertising

Once upon a time, digital marketing was fun and easy.

  1. Pick your target audience
  2. Set your budget
  3. Launch
  4. Make money
  5. Repeat

Then it got hard.

Marketing all of a sudden went from the kids in the corner playing with crayons to investment bankers managing campaigns like they are investments, optimizing until their fingers (and minds) went numb.

Then it got expensive.

As marketers dumped more money into digital marketing, a problem began to present itself - limited supply of attention. It's really just supply and demand. How many opportunities do I have to serve someone an ad relative to how many marketers want to show them an ad. Pretty simple.

This is OOH.

Writing on the wall.

A 2019 LiveIntent survey revealed that....

  • 82% of social media marketers are concerned about rising ad costs
  • 42% reported ad fatigue and declining campaign performance

And with 52% of Gen Z and Millennials using ad blockers, digital marketing is only going to get more expensive and results will continue to decline.

If it was bad before COVID, it's only gotten worse.

So, after a year of being glued to our phones and marketers being limited with how they can reach their best customers during lockdown, demand continues to rise while supply continues to decline.

This is OOH, too.

That's why they're turning to Out of Home advertising.

Out of Home advertising offers brands an all new opportunity to flex their creative muscle with targeting and measurement.

In fact, with new data privacy policies limited marketers' ability to abuse privacy, brands are moving to offline media, like billboards, to connect with their customers in the real-world first, before converting them into a customer online.

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2 min read

How to Generate More Demand with Fewer Dollars

Just as brands were hitting their post-pandemic stride by renewing relationships with customers and capturing pent-up...

3 min read

How DTC brands find customers in new places with out-of-home ads (examples)

The sailing was relatively smooth for direct-to-consumer (DTC) brands during the pandemic, with the vast majority of...

3 min read

Using Google Analytics to Measure Billboard Performance

Every marketer knows the value of Google Analytics when it comes to evaluating success of online advertising campaigns....