4 min read
The Power of Storytelling in Out-of-Home Advertising: Lessons from Lenny Rachitsky's Interview with Nancy Duarte
Out-of-Home (OOH) advertising has the unique potential to create impactful, four-dimensional storytelling experiences....
Written by: Tim Rowe - Apr 17, 2021 3:22:20 PM
Once upon a time, digital marketing was fun and easy.
Marketing all of a sudden went from the kids in the corner playing with crayons to investment bankers managing campaigns like they are investments, optimizing until their fingers (and minds) went numb.
As marketers dumped more money into digital marketing, a problem began to present itself - limited supply of attention. It's really just supply and demand. How many opportunities do I have to serve someone an ad relative to how many marketers want to show them an ad. Pretty simple.
A 2019 LiveIntent survey revealed that....
And with 52% of Gen Z and Millennials using ad blockers, digital marketing is only going to get more expensive and results will continue to decline.
So, after a year of being glued to our phones and marketers being limited with how they can reach their best customers during lockdown, demand continues to rise while supply continues to decline.
Out of Home advertising offers brands an all new opportunity to flex their creative muscle with targeting and measurement.
In fact, with new data privacy policies limited marketers' ability to abuse privacy, brands are moving to offline media, like billboards, to connect with their customers in the real-world first, before converting them into a customer online.
Find out How to Beat Facebook with Billboards - Download the FREE Playbook!
4 min read
Jun 1, 2023 Written by Sam Mallikarjunan
Out-of-Home (OOH) advertising has the unique potential to create impactful, four-dimensional storytelling experiences....
4 min read
Apr 26, 2023 Written by Sam Mallikarjunan
In a recent interview with Insights for Professionals, I discussed the concerning trend of performance marketers...
10 min read
Apr 13, 2023 Written by Sam Mallikarjunan
I just got back from a trip to India where I spent some time visiting the Bengaluru Fort. Inside the fort was a carving...