About the ACC
The Atlantic Coast Conference (ACC) is one of the top athletic conferences in the U.S., representing elite student-athletes and powerhouse programs. Their mission is to grow school pride and fan support by showing up big during the moments that matter most.
To bring that vision to life during championship games and high-profile competitions, the ACC partnered with OneScreen.ai for real-world, flexible brand marketing that could move fast while delivering an impact.
The Challenge
The ACC wasn’t promoting a product. They were rallying support for student athletes. Conference leadership needed a way to deliver quick turnaround branding campaigns in real-time without long lead times or static creative that locked them in.
When a member school advanced to a championship game, the ACC needed high-visibility campaigns that can:
- Launch quickly, often with limited notice
- Adapt the creative based on which team was playing
- Drive brand awareness of both the conference and participating schools
- Keep marketing budgets in check
The Solution
OneScreen helped the ACC activate mobile out-of-home (OOH) campaigns around major national championship events using flexible ad formats like mobile LED trucks and digital billboards.
With access to a vast vendor network and preferred pricing, OneScreen enabled:
- On-the-fly creative swaps based on the school playing
- Strategic placements near a range of stadiums, arenas, and tournament venues
- Real-time presence that matched the energy of the moment
- Full-service support so the ACC marketing team could stay hands-off
The Results
With OneScreen as their agile Digital OOH partner, the ACC was able to:
✅ Boost Fan and Athlete Engagement
Their presence outside championship games and arenas helped fuel excitement and deepen community support. Fans snapped photos with the mobile ads for school pride, sharing on social media channels.
✅ Maximize Visibility in Key Markets
Tactical placements near venues created a strong, localized presence without overspending on traditional media, delivering an 11% increase in brand campaign recognition year-over-year.
✅ Simplify Campaign Execution
All the ACC had to do was share the game details. OneScreen’s planning team handled the rest in quick turnaround times.
“OneScreen helped us deliver excellent brand exposure at key championship events with quick turn-around times and hands-on cusotmer support” – Carl Hairston Jr., ACC Associate Commissioner – Marketing & Content Strategy
To see how we can replicate effective, multi-city campaigns like this for your brand, let’s talk.