The belief that brands running OOH should be able to see all the placements in a DMA, access transparent pricing, accurately target their ICP, and effectively measure campaign performance.

 

That's only possible with OOH 2.0, powered by OneScreen.ai.

 

The Measurement Problem

Highlighting the challenges faced in accurately quantifying the impact of traditional OOH. This chapter will unpack how outdated measurement methods of OOH 1.0 fall short in today's data-driven landscape. 

The Targeting Problem

Targeting your best audience and selecting the most impactful placements shouldn't be a guessing game. This chapter explains the limitations of OOH 1.0 and why OOH needs a modern approach to targeting.

 

The Perception Problem

OOH is traditionally thought of as an upper funnel tactic. This chapter will explore in detail the reasons why that is, how marketers can better evaluate OOH's potential impact and ultimately, connect OOH to business goals.