Rewrite the OOH Chapter in Your B2B Playbook
Our advanced advertising technology enables B2B marketers to reach precise targets, spend budgets wisely, and make a measurable impact well beyond brand awareness. It's time to rethink out of home.
Maximize Your Advertising Dollars
OneScreen.ai has the broadest selection of OOH inventory on the market. Whether it’s by demographic and psychographic attributes that pinpoint your ICP, or working from a set target account list, we can help you build a precision targeted plan that maximizes your marketing dollars.
We'll narrow down the precise formats and placements to target your ideal customers as they move throughout their personal and professional lives.
increased YoY spend
OOH, but Make It Measurable
Marketers today need to invest in the programs that drive real business results. But they're facing a daunting task complicated by tightening budgets and performance dilution in digital channels. Every dollar needs to be justified, and every campaign measured.
Using proprietary technology and tracking capabilities, OneScreen.ai can help you prove the ROI of OOH without a long-term investment. We'll work with you to iterate on your in-flight campaigns to maximize performance just like you would in any other channel. Running OOH with OneScreen.ai, you'll get visibility into:
- Total ROI
- Unit by unit performance stats
- Lift & Conversion results
- Exposed Audiences for Retargeting
Influence the Whole B2B Buyers Journey
The Strengths of OOH Advertising
What exactly is it that makes OOH such an effective channel for a digitally exhausted audience?
Here are some benefits to Out of Home advertising you should consider:
- Unblockable - Unlike digital ads, people can't block them or hit that skip button – they're bound to get noticed, multiple times.
- Endless Creative Possibilities - Don't let your brand image be restrained by pixels. The sky's the limit with OOH.
- Perception Control - Out of home, when maximized for reach and frequency, can help emerging companies creates the perception of "being everywhere".
- Channel Lift - Use OOH as part of a multi-channel approach and watch your results lift across the board.
Real campaigns, real results
B2B's that OOH
Your OOH questions, answered
This is a common misconception! You don't need $500,000 and 6 months to run an OOH campaign. With OneScreen.ai, we'll help you plan a strategy that will help you hit your campaign goals and stay within budget and we don't require a long-term contract. We work campaign by campaign.
As a bonus, by combining OOH with Facebook or other digital channels, you can increase your dollar by dollar results. Get the exact playbook we used to do this here.
- digital integration
- promo codes
- QR codes
- compare before and after numbers
- use unique landing pages
With a little out-of-the-box thinking, you can bring your advertising into the real world. For instance, one clever campaign for Hunt a Killer involved having an illustrated female body outline with the client's logo converted to a stencil was plastered across sidewalks. Read more about that campaign here.
According to various studies, most people do pay attention to billboards. Neilson reported that 83% of targets check out billboards some of the time and 40% report that they read the message every single time they pass. Moreover, our own internal research shows that 33% of viewers search for a company after seeing an OOH ad.