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Rewrite the OOH Chapter in Your B2B Playbook

Our advanced advertising technology enables B2B marketers to reach precise targets, spend budgets wisely, and make a measurable impact well beyond brand awareness. It's time to rethink out of home.

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Done OOH Before?

Let us grade your past (or current) OOH campaign, for free!

 

Grade Your Campaign

 

Thinking about OOH?

Get a FREE OOH Media Plan tailored specifically to your goals.

 

Get A Free Media Plan

Maximize Your Advertising Dollars

OneScreen.ai has the broadest selection of OOH inventory on the market. Whether it’s by demographic and psychographic attributes that pinpoint your ICP, or working from a set target account list, we can help you build a precision targeted plan that maximizes your marketing dollars. 

We'll narrow down the precise formats and placements to target your ideal customers as they move throughout their personal and professional lives.

OOH is a growing marketing channel with impressive impact
Growing Steadily

77%
of the top 100 OOH advertisers
increased YoY spend
Inspiring Real-Time Action

76%
of consumers used a mobile device to learn more about a product featured in OOH ad
Leaving A Lasting Impression

86%
could recall a brand or product name from an OOH ad they saw in the past 6 months

OOH, but Make It Measurable

Marketers today need to invest in the programs that drive real business results. But they're facing a daunting task complicated by tightening budgets and performance dilution in digital channels. Every dollar needs to be justified, and every campaign measured.

Using proprietary technology and tracking capabilities, OneScreen.ai can help you prove the ROI of OOH without a long-term investment. We'll work with you to iterate on your in-flight campaigns to maximize performance just like you would in any other channel. Running OOH with OneScreen.ai, you'll get visibility into:

  • Total ROI
  • Unit by unit performance stats
  • Lift & Conversion results 
  • Exposed Audiences for Retargeting

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why marketers are shifting to out of home advertising
 

Influence the Whole B2B Buyers Journey

Have an exciting new product launching? Combine OOH with traditional tactics for something unexpected.
Icon - Product Launches
Product Launches
Target top tier accounts with OOH placed near headquarters and around your ICPs movement patterns.
Location_Targeting
Account Based Marketing
Take over tradeshow season and boost your booths impact with airport, taxi and other standout placements.
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Tradeshow Takeovers
Crush the competition by doing something they're not. OOH offers differentiated formats for your differentiated brand.
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Competitor Push Back

The Strengths of OOH Advertising

What exactly is it that makes OOH such an effective channel for a digitally exhausted audience?

Here are some benefits to Out of Home advertising you should consider:

  • Unblockable - Unlike digital ads, people can't block them or hit that skip button – they're bound to get noticed, multiple times.
  • Endless Creative Possibilities - Don't let your brand image be restrained by pixels. The sky's the limit with OOH.
  • Perception Control - Out of home, when maximized for reach and frequency, can help emerging companies creates the perception of "being everywhere".
  • Channel Lift - Use OOH as part of a multi-channel approach and watch your results lift across the board. 

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Benefits of OOH advertising
 

Real campaigns, real results

B2B's that OOH

reprise
ramp
karat
metadata
intelycare
 

Your OOH questions, answered

Pricing

OOH campaigns are really expensive, aren't they?

This is a common misconception! You don't need $500,000 and 6 months to run an OOH campaign. With OneScreen.ai, we'll help you plan a strategy that will help you hit your campaign goals and stay within budget and we don't require a long-term contract. We work campaign by campaign. 

As a bonus, by combining OOH with Facebook or other digital channels, you can increase your dollar by dollar results. Get the exact playbook we used to do this here.

Targeting

OOH targeting is more like a shot in the dark, right?
Nope! This is OOH 2.0 :) With OneScreen.ai, our tech-enabled targeting lets you identify markets, placements and people using the same kind of targeting data you're used to in other channels. Job titles, seniority, company office locations, and much more - to identify the Tier 1, 2 and 3 markets where your audience lives, works and plays. 

Measurement

Aren't OOH campaigns difficult or impossible to measure?
We've got good news for your friend! You can indeed measure the effect that OOH campaigns have on marketing attributed revenue. According to our research, other options marketers are using include:
  • digital integration
  • promo codes
  • QR codes
  • compare before and after numbers
  • use unique landing pages

Ad experience

Don't OOH ads remove interactivity?

With a little out-of-the-box thinking, you can bring your advertising into the real world. For instance, one clever campaign for Hunt a Killer involved having an illustrated female body outline with the client's logo converted to a stencil was plastered across sidewalks. Read more about that campaign here.

Don't people just pass by billboards and ignore them?

According to various studies, most people do pay attention to billboards. Neilson reported that 83% of targets check out billboards some of the time and 40% report that they read the message every single time they pass. Moreover, our own internal research shows that 33% of viewers search for a company after seeing an OOH ad.

Get started with OOH &
A Complimentary Strategic Plan