Find your customers where they’re least distracted — out in the real world.
Digitally fatigued audiences and cookieless advertising make relevance and context more critical than ever before. Your audience is in the real world. Are you?
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Learn which markets are your best bet for deploying real-world ads and which mediums will have the highest impact. Did we mention it's free?
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Physical ads boost digital performance
The usual digital marketing levers — PPC, paid social, and sponsored content — aren’t working like they used to.
You don't need to abandon digital tactics altogether, but boost its performance by adding an additional touchpoint to your marketing mix.
Enter real-world advertising — think guerrilla marketing-style ads via billboards, wrapped cars, EV charging stations, LED trucks, and more — which can 4x your social/digital activations per ad dollar spent (NIELSEN, 2017).
You’re in Good Company
Real-world advertising is:
This ain't your grandma's spray-and-pray billboard marketing. New industry tech means you can use demographic and behavioral data to intelligently select optimal markets and ad inventory for your campaign — without relying on third-party cookies. Oh, and ad blockers don’t work in the real world.
Digital ads costs are rising while returns are diminishing. Although often perceived as expensive, OOH has a CPM that's about one-third the cost of online advertising (OAAA, 2013). And you can be sure that bots don’t account for any foot and car traffic.
Real-world advertising is more than just billboards. In fact, the medium has limitless creative potential — from ads on pizza boxes to pedicabs. It gives you the chance to be where your customers are during their normal routines and show up in a unique, positive, and memorable way.
And these real-world ads don’t only grab eyes when your customers are out and about, they also have a second life on social. Posts of billboards get engagement online. When’s the last time someone tweeted a selfie with your Google ad?
Who is OneScreen.ai?
We make it easier to buy and easier to sell real-world advertising through our online marketplace and a suite of AI-powered tools. From billboards, blimps, and buses to wrapped cars and connected TVs in bars and restaurants, out-of-home (OOH) advertising has long been the most creative, eye-catching and unblockable ad medium on the planet. And now, thanks to industry tech and tools, it can be just as accessible, targeted, and measurable as digital marketing. Ready to be the brand they all talk about?