Physical ads boost digital performance
The usual digital marketing levers — PPC, paid social, and sponsored content — aren’t working like they used to.
You don't need to abandon digital tactics altogether, but boost its performance by adding an additional touchpoint to your marketing mix.
Enter real-world advertising — think guerrilla marketing-style ads via billboards, wrapped cars, EV charging stations, LED trucks, and more — which can 4x your social/digital activations per ad dollar spent (NIELSEN, 2017).
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Targeted
This ain't your grandma's spray-and-pray billboard marketing. New industry tech means you can use demographic and behavioral data to intelligently select optimal markets and ad inventory for your campaign — without relying on third-party cookies. Oh, and ad blockers don’t work in the real world.
Low CPM
Digital ads costs are rising while returns are diminishing. Although often perceived as expensive, OOH has a CPM that's about one-third the cost of online advertising (OAAA, 2013). And you can be sure that bots don’t account for any foot and car traffic.
Memorable
Real-world advertising is more than just billboards. In fact, the medium has limitless creative potential — from ads on pizza boxes to pedicabs. It gives you the chance to be where your customers are during their normal routines and show up in a unique, positive, and memorable way.
And these real-world ads don’t only grab eyes when your customers are out and about, they also have a second life on social. Posts of billboards get engagement online. When’s the last time someone tweeted a selfie with your Google ad?
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