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What is the ROI of OOH?

An Economic Impact Study

622 marketers that use OOH were surveyed across 46 states in the U.S. about their ad spend.

Key findings:

  • Nearly all (96%) of respondents are satisfied (50%) or very satisfied (46%) with the ROI of their current OOH marketing campaigns. On average, these companies have seen monthly revenue increase by more than 50%.
  • Companies successfully using OOH are using the proceeds to fund additional OOH advertising.
  • Those who buy OOH struggle with determining the right medium.

Download the research report to learn more about the impact OOH has on revenue.

Research Guide: What is the ROI of OOH?


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