Diary of an OOH Media Buyer
Ever wonder what a media buyer looks for when planning OOH? After all, they are the media mavens, and are often tasked with buying OOH ads for their clients. We’ve discussed the marketer’s perspective, but what about the media buyer’s POV?
OneScreen.ai's Alexis Johnson, Marketing Programs Specialist, hosts OneScreen.ai’s Heather Waisanen, Media Planner & Strategist, and SignBird Founder, John James, as they discuss what a media buyer looks for during the planning and buying process. SignBird is solving the outdated, low quality, and unappealing photo/video content of OOH inventory, which makes the media buyer’s job easier. No more having to scope out the board on Google Maps to get a better view.
Join the marketing experts at OneScreen.ai and SignBird to discover what makes your inventory more attractive to media buyers.
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Meet the Speakers
Tim is OneScreen.ai's OOH Evangelist and host of OOH Insider, the fastest growing podcast in the out of home advertising industry. Having spent time on both the buy and sell sides of media, Tim understands the demands of brands and advertisers and what each needs to succeed.
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Prashant is Head of Growth at OneScreen.ai, and backed by 20+ years in B2B, high-velocity Marketing and Sales. As an early member of HubSpot's marketing team, he was instrumental in building their growth function. Prashant has served in senior growth roles at SmartBear, Continuum and the Telerik division of Progress. He was VP of Marketing at Codeship and most recently VP of Demand Generation at Camunda.
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Heather Waisanen is a Media Planner and Strategist at OneScreen.ai, the marketplace provider for buying and selling out-of-home (OOH) advertising – from billboards, blimps, and buses to connected TV in bars and restaurants. Previously, she was an Out-of-Home Media Planner and Buyer for law practice, Farah & Farah where she planned and managed outdoor advertising campaigns in 16 markets and 270+ locations. She also spent some time at the ad tech company, OUTFRONT Media as well as Media Buying Assistant at full-service advertising agency, St. John & Partners. Heather is a crackerjack at managing outdoor advertising campaigns across multiple regions while keeping her finger on the pulse of audience breakdown, geographic distributions, traffic patterns, and market trends. Most recently, she was Revenue Operations and Growth Manager at the industry-first, self-pour automated bar, TendedBar.
John James is the Founder of SignBird, the out-of-home industry’s leading supplier of drone photography, videography, and web design. SignBird is the out-of-home marketing team your billboard company can’t do business without. An experienced leader, creator, and consultant, John’s passion is out-of-home.
Meet the Host
Alexis Johnson is the Marketing Programs Specialist at OneScreen.ai, the marketplace provider for buying and selling out-of-home (OOH) advertising – from billboards, blimps, and buses to connected TV in bars and restaurants. Alexis creates and executes programs that generate new business opportunities for OneScreen.ai and support a multi-pronged go-to-market strategy in the out-of-home industry. Previously, she was a Media Planner and a Promotions Specialist at the media agency, Kelly Scott Madison, where she planned and executed media plans in 20+ markets for a national QSR client as well as managed on-air, online, and on-site promotions for various clients. Most recently, she was Marketing and Communications Coordinator at the American Society of Anesthesiologists.