How to Launch Your First OOH Campaign
Thinking about running an out of home (OOH) advertising campaign, but don't know where to start? Watch this webinar to learn how OOH campaigns are planned, launched, and measured.
Marketers have focused heavily on digital for the past decade but the pendulum is swinging back. The old has become new again, and OOH is the hot "new" medium. In part thanks to new tech that has improved targeting and measurement. And partly because remote workers are digitally fatigued. Whatever the reason, it's time to launch your first OOH campaign.
In this webinar hosted by OneScreen.ai's Alexis Johnson, OneScreen.ai's David Kang explains:
- How to determine the best location for your OOH ads
- How to choose between billboards, transit wraps, stencils, murals, and the other thousands of possibilities
- What makes for great OOH creative
- How OOH campaigns are measured
- And much more!
Watch the Webinar
Meet the Speaker
Tim is OneScreen.ai's OOH Evangelist and host of OOH Insider, the fastest growing podcast in the out of home advertising industry. Having spent time on both the buy and sell sides of media, Tim understands the demands of brands and advertisers and what each needs to succeed.
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Prashant is Head of Growth at OneScreen.ai, and backed by 20+ years in B2B, high-velocity Marketing and Sales. As an early member of HubSpot's marketing team, he was instrumental in building their growth function. Prashant has served in senior growth roles at SmartBear, Continuum and the Telerik division of Progress. He was VP of Marketing at Codeship and most recently VP of Demand Generation at Camunda.
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David Kang is Director, OOH Media Planning and Campaign Strategy for OneScreen.ai, the marketplace provider for buying and selling out-of-home (OOH) advertising. David builds OOH media strategies at a high volume for various OneScreen.ai clients, contributing to the company's record revenue growth. Previously, he was Strategist, Out of Home for Horizon Media where he managed the execution of OOH media plans for Viacom's Paramount+ and worked collaboratively on the Viacom umbrella at Horizon Media, including CBS, Showtime, BET, Paramount Network, CMT, and TV Land. David has held digital marketing roles in various industries, including public relations and medical equipment manufacturing.
Meet the Host
Alexis Johnson is the Marketing Programs Specialist at OneScreen.ai, the marketplace provider for buying and selling out-of-home (OOH) advertising – from billboards, blimps, and buses to connected TV in bars and restaurants. Alexis creates and executes programs that generate new business opportunities for OneScreen.ai and support a multi-pronged go-to-market strategy in the out-of-home industry. Previously, she was a Media Planner and a Promotions Specialist at the media agency, Kelly Scott Madison, where she planned and executed media plans in 20+ markets for a national QSR client as well as managed on-air, online, and on-site promotions for various clients. Most recently, she was Marketing and Communications Coordinator at the American Society of Anesthesiologists.