How to Use Data to Sell Your Billboards
Marketers invest in channels that are targeted and measurable. And for the last 10 years, that meant focusing on paid social and paid search advertising. But, times are changing.
New technologies have given OOH (Out of Home) advertising a data-driven edge. Not only can marketers now measure billboard campaign success — but OOH inventory can be effectively sold using data too.
Demographic and traffic data is your secret to helping marketers understand the potential of your inventory. With the right data tools, you can pitch inventory to marketers in the concrete, targeted, and measurable terms that they understand. And, this same data can be used to find new leads for your business.
In this on-demand webinar, OneScreen.ai's Chief Strategist, Tim Rowe, explains the huge potential of data-driven billboard selling and how OneScreen's sales enablement tools help you do just that (for free).
Watch the Webinar
Tim is OneScreen.ai's OOH Evangelist and host of OOH Insider, the fastest growing podcast in the out of home advertising industry. Having spent time on both the buy and sell sides of media, Tim understands the demands of brands and advertisers and what each needs to succeed.
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Prashant is Head of Growth at OneScreen.ai, and backed by 20+ years in B2B, high-velocity Marketing and Sales. As an early member of HubSpot's marketing team, he was instrumental in building their growth function. Prashant has served in senior growth roles at SmartBear, Continuum and the Telerik division of Progress. He was VP of Marketing at Codeship and most recently VP of Demand Generation at Camunda.
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Meet the Speaker
Tim is OneScreen.ai's Chief Strategist and host of OOH Insider, the fastest growing podcast in the out of home advertising industry. Having spent time on both the buy and sell sides of media, Tim understands the demands of brands and advertisers and what each needs to succeed.