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Do you want to connect with consumers in a more personal manner? Street furniture advertising is a staple of local communities and ensures your brand is top of mind as consumers pass by. It involves ad displays featured on public amenities such as bus stops, transit shelters, and bench ads.
If you're looking for high frequency, low-cost advertising aimed at a specific target market, then street furniture ads should be central to your media mix. It gets you noticed and provides the ideal opportunity to increase brand awareness. An added bonus is that street furniture advertising can be used to dominate a market on its own. It's non-intrusive and often a welcome distraction to people on their commute.
Wondering about the benefits of street furniture advertising? Here's a guide detailing everything you need to know about this incredible form of out-of-home advertising.
Campaign by the OOH advertising leader in Greece, Politis for Adidas
What is Street Furniture Advertising?
Also known as street-level urban media, street furniture includes all out-of-home advertising media located on street level.
Street furniture ads are positioned at eye level for easy viewing and to provide a high-impact connection with pedestrians and commuters alike. Street furniture ads are used to target and reach key portions of your audience as they can be located in city hubs, airports, bus stations, and anywhere commuters aggregate.
With street furniture advertising, there's plenty of room to get creative and make an impact. Let's take a look at some of the different formats.
- Bench ads: Benches are the most common type of street furniture advertising available. Found in transportation hubs, bench ads are an inexpensive and highly targetable marketing channel to reach both drivers and the walking public.
- ATM kiosks: These are ad displays affixed to ATM machines and the digital displays on the screen.
- Pedestrian panels: Are displays, both static and digital, located along pedestrian pathways in areas with high levels of foot traffic for the sole purpose of attracting the attention of passers-by.
- Bus shelters: Are a great way to engage with your audience as they wait for the bus, train, or tram.
- Phone kiosks: Yes, phone booths are still a part of public infrastructure! People might no longer use them to make calls, but phone booths are still valuable outdoor advertising media.
- Mall ad panels: Located in the middle of mall walkways and outside malls, mall ad panels are a great way to reach consumers while they're in a shopping state of mind.
Other forms of street furniture advertising include news racks, convenience store panels, and in-store signage. With prominent placement in heavily trafficked areas around downtown cores, shopping districts, and major public transportation arteries, street furniture ads offer an ideal space to connect with your audience on a face-to-face level.
Why You Need Street Furniture Advertising?
In today's digital age, it has never been harder to grasp consumers' attention. Street furniture advertising creates a unique opportunity to connect with consumers in a non-intrusive, more personal way.
Street furniture advertising has three significant advantages:
Street furniture ads are a low-cost form of outdoor media designed to reach audiences within the local communities. They're also incredibly cost-effective as they offer longer dwell times than other types of outdoor media.
It encourages social interaction within a community
A street furniture ad campaign is a route for brands looking for ways to interact and engage with consumers. It gives your brand the ability to reach a large group of consumers using creative visuals and engaging messaging. People waiting for the bus or wandering through malls are more willing to offer you their undivided attention.
Since street furniture ads are located on public amenities such as bus shelters and metro lights, consumers are likely to associate your brand with community-building efforts. As a result, they can positively impact your brand reputation and people's perception of your products.
Street furniture advertising is going digital. These digital displays allow for unrivaled connections with daily urban commuters. Digital street furniture ads are dominant and vibrant, enabling you to connect with consumers on the street and in transit. It's a unique format that's conducive to creative ideas offering great reach and the opportunity to develop brand awareness.
Start Your Street Furniture Advertising Campaign
Street furniture ads are eye-level, eye-catching advertisements that reach people within their neighborhoods. They provide a unique media opportunity to reach your audience as they walk their dogs, take a bike ride, commute to work, or hop on the bus for an errand run. The opportunities to build local brand dominance are endless.
It's advertising that connects with consumers on an intimate level and is as perfect for high-end fashion brands as it is for food and beverage companies. No matter your niche, you can curate a street furniture advertising campaign designed to reach your audience and build connections within local communities.
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