A Standout Campaign That Blended Out-of-Home (OOH) and Social Media Engagement
The Challenge
Ramp, a leading finance automation platform, wanted to create an attention-grabbing marketing activation for the launch of their new product, Ramp Treasury. As the anchor for that launch campaign, this out-of-home activation was designed not only to drive brand awareness but also to spark conversations across digital and real-world platforms. They needed a campaign that would break through the noise, deliver measurable engagement, and showcase their innovative approach to financial solutions.
To achieve this, Ramp partnered with OneScreen.ai to execute a bold, unconventional Out-of-Home (OOH) stunt—one that extended beyond traditional billboards to create a viral moment.
The Strategy: OOH Meets Social Virality
OneScreen.ai and Ramp designed a multi-layered stunt that combined painted wallscape and vinyl billboards, a branded wrecking ball, and a destroyed car to create a visually captivating and social-media-ready activation.
The idea was to make OOH advertising not just a placement but an experience—one that would encourage audiences to capture and share the campaign organically.
Executing a multifaceted campaign like this, with multiple vendors, needs for permits, aligning timelines, etc., takes a massive amount of planning and operational focus. The OneScreen planning team aligned vendors and internal stakeholders to meet timelines and ensure each campaign piece was cohesive.
📌 Key Execution Elements
- Billboard Transformation: A static OOH placement evolved into an interactive stunt.
- Branded Wrecking Ball & Crashed Car: A dramatic visual hook that reinforced the campaign’s messaging.
- Social Amplification: The spectacle was designed for social media, with content creation at the core of the execution.
The Results: High Engagement, Massive Visibility
The campaign drove engagement well beyond typical OOH benchmarks, proving that creative, integrated campaigns amplify results.
📈 Performance Highlights
- 59% higher engagement rate on LinkedIn compared to previous campaigns.
- 73% higher click-through rate on LinkedIn.
- 67,000+ video views (with 200+ organic reshares) across LinkedIn, X (Twitter), and Instagram—3x more views than Ramp’s highest-performing campaign before this.
The campaign also drove significant word-of-mouth for Ramp, positioning it as a brand willing to think outside the box.
💡 Key Learnings
- Combining Awareness and Engagement: The campaign’s product-focused launch video worked best for direct response, while the stunt video excelled at generating top-of-funnel brand awareness.
- Social-First OOH Works: When planned with digital virality in mind, OOH campaigns can deliver exponential reach beyond their physical locations.
- The Right Mix Matters: This campaign showed that OOH isn’t just about impressions—it’s about impact. By thinking creatively and leveraging multiple formats, brands can maximize their return on investment in real-world advertising.
What’s Next?
Encouraged by the success of this campaign, OneScreen.ai is continuing to push the boundaries of OOH advertising by integrating experiential activations, social media, and creative placements to help brands break through the noise.
📩 Want to take your OOH campaigns to the next level? Contact us today!