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What does OOH stand for? It stands for out of home – as in advertising that audiences can see once they leave the confines of their own home.
But if you think OOH merely refers to what we broadly know as outdoor advertising, you don't know OOH.
So, here's what OOH really stands for.
Visibility
OOH is the advertising audiences can’t miss and can’t dismiss. Unlike online and TV ads, they can't turn off, tune out, delete, block or otherwise blow off your message. Besides, with your intriguing design and relevant content, why would they want to?
Choice
Out-of-home transforms the concept of omni-channel advertising. That’s because OOH is the only channel that offers an amazing array of media options — traditional or digital, static or mobile, outdoors and indoors, too.
And talk about versatility! No other channel can take your message from the land into the air or onto the water to reach and delight audiences.
History
Billboards are true Americana — a mainstay of messaging ever since Americans hit the highways to cross the country and see the sights. As your Grandma about Burma Shave signs.
Hmmm, maybe it’s time to bring them back, only with your brand as the final word.
Standing out
Creating a brand image that is distinctly different from the competition is paramount for marketing success.
- You can't build a great reputation and loyal following without first establishing solid awareness of your brand.
- You can't sell new products or services without first introducing them.
OOH is the channel of choice to stand out and differentiate your brand.
Action
As in interaction.
Some types of out-of-home reach audiences with a bold, simple takeaway — roadside billboards, for example. That's just the ticket when you want to reinforce branding or specific ad content on other channels, or direct viewers to your location nearby.
But consumers love it when they can connect directly with your ads even before they connect with your company. Eye-level OOH ads can irresistibly invite hands-on engagement.
In fact, OOH media that use digital technology offer all kinds of interaction. Consumers can
- Scan a QR code to learn more or get a discount
- Take a survey
- Watch a video
- Hear your new release
- Buy a product right on the spot (no kidding)
Fun!
Because the OOH arena includes so many different types and sizes of media, your marketing team can go crazy with creative.
- Add an extension or 3D to your billboard
- Turn your wallscape into a photo op
- Wrap up a car
- Light it up with digital
- Turn your LED truck into a pop-up experience
- Take it from the big screen to the small screen with venue-placed ads
Perfection
99% of marketers say out-of-home is the "perfect counterbalance" to digital fatigue. It makes sense. After all, consumers overindulged in screen time during the pandemic — out of necessity, to be sure. But now they're out in the real world and paying more attention than ever to their surroundings. Things such as OOH ads.
A good night's sleep
Media owners can rest easy knowing that, even while they're sleeping, their inventory is attracting OOH advertiser leads.
Too excited about OOH to go to sleep?
We knew you would be, once you realized what OOH really stands for. If you're anxious to started, we have just the webinar for you — one that reveals everything you need to know about launching your first OOH campaign. Why not watch it right now!