4 min read
The Power of Storytelling in Out-of-Home Advertising: Lessons from Lenny Rachitsky's Interview with Nancy Duarte
Out-of-Home (OOH) advertising has the unique potential to create impactful, four-dimensional storytelling experiences....
What does OOH stand for? It stands for out of home – as in advertising that audiences can see once they leave the confines of their own home.
But if you think OOH merely refers to what we broadly know as outdoor advertising, you don't know OOH.
So, here's what OOH really stands for.
OOH is the advertising audiences can’t miss and can’t dismiss. Unlike online and TV ads, they can't turn off, tune out, delete, block or otherwise blow off your message. Besides, with your intriguing design and relevant content, why would they want to?
Out-of-home transforms the concept of omni-channel advertising. That’s because OOH is the only channel that offers an amazing array of media options — traditional or digital, static or mobile, outdoors and indoors, too.
And talk about versatility! No other channel can take your message from the land into the air or onto the water to reach and delight audiences.
Billboards are true Americana — a mainstay of messaging ever since Americans hit the highways to cross the country and see the sights. As your Grandma about Burma Shave signs.
Hmmm, maybe it’s time to bring them back, only with your brand as the final word.
Creating a brand image that is distinctly different from the competition is paramount for marketing success.
OOH is the channel of choice to stand out and differentiate your brand.
As in interaction.
Some types of out-of-home reach audiences with a bold, simple takeaway — roadside billboards, for example. That's just the ticket when you want to reinforce branding or specific ad content on other channels, or direct viewers to your location nearby.
But consumers love it when they can connect directly with your ads even before they connect with your company. Eye-level OOH ads can irresistibly invite hands-on engagement.
In fact, OOH media that use digital technology offer all kinds of interaction. Consumers can
Because the OOH arena includes so many different types and sizes of media, your marketing team can go crazy with creative.
99% of marketers say out-of-home is the "perfect counterbalance" to digital fatigue. It makes sense. After all, consumers overindulged in screen time during the pandemic — out of necessity, to be sure. But now they're out in the real world and paying more attention than ever to their surroundings. Things such as OOH ads.
Media owners can rest easy knowing that, even while they're sleeping, their inventory is attracting OOH advertiser leads.
We knew you would be, once you realized what OOH really stands for. If you're anxious to started, we have just the webinar for you — one that reveals everything you need to know about launching your first OOH campaign. Why not watch it right now!
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