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The Power of Storytelling in Out-of-Home Advertising: Lessons from Lenny Rachitsky's Interview with Nancy Duarte
Out-of-Home (OOH) advertising has the unique potential to create impactful, four-dimensional storytelling experiences....
Marketing is going through a renaissance. As attention becomes increasingly overpriced and less effective, it's time to dust off an old bag of tricks and combine it with modern technology.
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Jun 1, 2023 Sam Mallikarjunan
Out-of-Home (OOH) advertising has the unique potential to create impactful, four-dimensional storytelling experiences....
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Apr 26, 2023 Sam Mallikarjunan
In a recent interview with Insights for Professionals, I discussed the concerning trend of performance marketers...
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Apr 13, 2023 Sam Mallikarjunan
I just got back from a trip to India where I spent some time visiting the Bengaluru Fort. Inside the fort was a carving...