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2 min read Hosts Webinar with Marketing AI Institute on Out-Of-Home Advertising Becoming the Best Digital Channel’s Jeanne Hopkins and Marketing AI Institute’s Paul Roetzer discuss how to dominate conferences with AI and OOH Advertising on Thursday, April 14, 2022

BOSTON — March 24, 2022 –, a SaaS-enabled B2B marketplace provider for out-of-home (OOH) advertising, along with Marketing AI Institute, is hosting the webinar, "How to Dominate Your Next Conference Using AI + Out-of-Home Advertising," on Thursday, April 14, 2022. Jeanne Hopkins, Chief Revenue Officer (CRO) at, is joined by Paul Roetzer, founder and CEO of Marketing AI Institute and PR 20/20, to discuss how AI is giving marketers the power to hyper-target prospects with OOH while measuring impact like never before, turning OOH into today’s best digital channel.

WHAT: Webinar: “How to Dominate Your Next Conference Using AI + Out-of-Home Advertising,” Hosted by and Marketing AI Institute

WHEN: Thursday, April 14, 2022 at 12:00 p.m. ET/9:00 a.m. PT


Fortunately, in-person conferences are coming back to life all around the country. OOH can be a conference domination secret whether you’re a venue manager, event organizer, sponsor, or exhibitor. In this webinar, Jeanne Hopkins explains how you can drive traffic to your event, to your booth, and to your website with OOH advertising. And, we aren’t just talking billboards anymore — the choices today extend to street signs and blimps to wrapped ice cream trucks and branded pizza boxes, and much more. Learn how to integrate your brand with hyper-targeting audiences out in the real world and generate maximum attendance at your next conference.

Even if you’re not marketing events or conferences, this webinar helps brands develop more strategic and intelligent OOH advertising plans. Now is a great time to integrate smarter OOH into your marketing mix.

Jeanne is backed with 30+ years of expertise in marketing and sales. During her early days at HubSpot, she helped the company land on the number two spot on the Inc. 500 Fastest Growing Companies list by generating 50,000 net new leads per month. Most recently, she was CRO at startups, HappyNest and SquadLocker. She has also held the title of Chief Marketing Officer (CMO) at (now Capital One), Ipswitch (now Progress), SmartBear, and Continuum (now ConnectWise), as well as executive marketing positions at Symmetricom (now Microsemi) and MarketingSherpa.

Jeanne has served as an advisor at numerous companies. She is currently advising Siemplify (now part of Google Cloud), TermGrid, Rank the Vote, Below the Fold, and USEFULL (formerly Coffee Cup Collective). She co-authored "Go Mobile," a top-selling mobile marketing book on Amazon, in 2012. Jeanne is a social media powerhouse with nearly 84,000 @jeannehopkins followers on Twitter and 10,000+ on LinkedIn.

Paul Roetzer is the author of The Marketing Performance Blueprint and The Marketing Agency Blueprint, and creator of MAICON (Marketing AI Conference) and Marketing Score. His latest book, Marketing Artificial Intelligence: AI, Marketing, and the Future of Business will be available in June 2022.

To register for the webinar, go to:

Founded by former executives and alumni from Google, HubSpot, and Wayfair, is modernizing the fragmented out-of-home (OOH) advertising industry. From billboards, blimps, and buses to wrapped cars and connected TV in bars and restaurants, OOH advertising is a $100 billion industry and growing, but 50% of inventory goes unsold.'s first streamlined, connected, and AI-powered all-in-one media platform is a centralized space where marketers can locate, buy, deploy, and measure OOH advertising campaigns, connecting brands with their ideal customers. To learn more, visit and follow on LinkedIn.


Tracy Wemett PR

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