4 min read
The Power of Storytelling in Out-of-Home Advertising: Lessons from Lenny Rachitsky's Interview with Nancy Duarte
Out-of-Home (OOH) advertising has the unique potential to create impactful, four-dimensional storytelling experiences....
Written by: Jaclyn Giordano - Dec 23, 2021 6:40:38 PM
2021 was the year of the rebound for everything in Out-of-Home advertising.
In fact, according to Statista, outdoor advertising spend in North America amounted to almost 9 billion dollars and is expected to keep growing through 2024 to over 11 billion dollars. In a world where traditional advertising dollars keep diminishing, outdoor advertising is not only growing, its outpacing projections.
Check out our top 5 Out-of-home marketing campaigns that delivered a real-world brand experience, with intelligent targeting and premium ROI data points. Let’s dive in.
There’s a New King in Town. Jock MKT’s new live trading game for daily fantasy sports gives betting fans a new way to play with their jock. With gutsy call to actions and high contrasting visuals, sports fans in Boston couldn’t miss these cheeky transit postings. Utilizing four subway trains, the high-dwell time on transit allowed the brand to tell its story in an original, eye-catching way.
We love an edgy, bold and daring outdoor advertising idea. Instead of using traditional OOH options, Hunt A Killer executed a strategic street-level campaign in Austin, TX to speak directly to the thriller enthusiast as they moved through the real world. Utilizing wrapped buses, expanded one sheets and sidewalk stencils, it was impossible to miss this multi-media outdoor advertising experience.
How do you get people to take notice of a food revolution? With OOH of course. Uprising Foods utilized account specific geo-targeted static and digital billboards, along with branded trucks in the Detroit market to get the population salivating for their healthy choice chips. Drivers were equipped with ridiculously yummy nacho recipes to hand out to first-time shoppers. This multi-media OOH campaign started a chip revolution sweeping the nation. Let the liberation begin.
How to take America’s top markets by storm? With outdoor advertising of course. In celebration of its Series B fundraising announcement, Reprise executed a multi-market OOH campaign in San Francisco, New York and Boston that was impossible to ignore. They dominated the markets with static and digital billboards, wallscapes, transit shelters, digital spectaculars, airport video walls, kiosks, taxi tops and more to capture the attention of sales and marketing professionals ready to learn more. Their $62 million fundraising celebration paid off in a big way. Not only did they rally the team to celebrate in front of their billboard, they added a 200% increase in new website visits and quadrupled demo conversions confirming the full power of outdoor advertising delivered as promised.
When thinking of classic, iconic billboard placements, this is the best way we’ve seen it done (via Scratchpad). The reason why? Creative. It was executed by the exact playbook of what outdoor marketing should look like. Witty copy, stand-out colors, along with minimal graphics makes this campaign creative gold. No matter how great the billboard location is, if your creative is off, the campaign will underperform.
4 min read
Jun 1, 2023 Written by Sam Mallikarjunan
Out-of-Home (OOH) advertising has the unique potential to create impactful, four-dimensional storytelling experiences....
4 min read
Apr 26, 2023 Written by Sam Mallikarjunan
In a recent interview with Insights for Professionals, I discussed the concerning trend of performance marketers...
10 min read
Apr 13, 2023 Written by Sam Mallikarjunan
I just got back from a trip to India where I spent some time visiting the Bengaluru Fort. Inside the fort was a carving...